SENIOR DIGITAL MARKETING

Responsibilities and Duties

1. Manage and optimize app-focused ad campaigns:
   • Manage ad campaigns on platforms like Google Ads, Facebook Ads, TikTok, and
     Apple Search Ads and other channels, with a focus on user acquisition and in-app conversions;
   • Oversee email marketing campaigns to engage both current and potential customers;
   • Continuously optimize campaigns by adjusting budgets and targeting strategies to enhance user experience and acquisition;
2. Performance Analysis & Reporting:
   • Monitor and analyze campaign data, evaluating performance to recommend improvements;
   • Generate regular reports with insights focused on user acquisition and engagement;
3. A/B Testing & Content Optimization:
   • Test various ad creatives, formats, and audiences to identify the most effective combinations that drive app installs and user engagement;
   • Refine ad content and design based on test results to improve campai effectiveness;
4. Strategic Research & Implementation:
   • Conduct keyword and competitor research to enhance campaign strategies;
   • Keep up with mobile advertising trends and implement best practices to ensure optimal outcomes;
5. Budget management and forecasting:
   • Efficiently manage budgets to maximize ROI and forecast future needs based campaign performance;
6. Other duties (if any): Complete any additional tasks as assigned by the Line Manager.

Qualifications and Skill

• Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related fiel
• Experience: At least 2 years in performance advertising, especially with mobile app campaigns (Google Ads, Facebook Ads, TikTok Ads, Apple Search Ads);
• Analytical Skills: Proficient in metrics like CPI, CPA, ROAS; familiar with tools such Google Analytics and mobile attribution platforms (e.g., AppsFlyer, Adjust, CleverTap…);
• Mobile Market Knowledge: Strong understanding of app marketing trends and user behavior;
• Organizational Skills: Ability to manage multiple campaigns effectively and optimize based on data insights;
• Creativity: Capable of creating engaging ad content and testing different approaches for performance;
• Language: Good communication skills in English;
• Equipment: Must have a personal laptop;
• Strong collaboration and communication skills;
• Ability to work independently and adapt to changing situations;
• Mature, detail-oriented, and results-driven.

Why You’ll Love Working Here

• Professional development: Upgrade your skills and ignite your career;
• Collaborative atmosphere: Everyone works together to execute the mission;
• Team spirit: Caring for our people and bonding together are musts for us;
• Dynamic growth: Our teams are scaling up quickly as the recruiting market is booming. There’s no better time than now to come on board;
• bTaskee has a diverse, international, and supportive community culture. Our English-speaking environment lets you improve your language skills.